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What you should know about
Arab American Newspapers Published in America?
Arab American
Media FAQ
Arab American
Newspapers' Most Frequently Asked Questions Answered
Those
interested in advertising in Arab American newspapers need some
information about the Arab American community in general and, more
specifically, about the Arab American publications themselves.
This is to enable them to know something about the community they are
directing their advertisements at and the newspapers in which they are
advertising. Seeing as there are no official or governmental sources
about the Arab American community, or the publications published
about, for, or among them, Arab Times have asked me to put together a
quick summary based on my experience, readings, and personal
relationships of the many questions that echo in the minds of those
interested in placing an advertisement in an Arab American newspaper.
I hope this summary is helpful.
Dr. Osama
Fawzi
Q: What is the population of Arab
Americans in the United States of America?
A: There does not exist a fixed and accurate census of the Arab
American population, but there are organization and association
estimates stating that the Arabs in America number between seven and
eight million Arab American.
Q: Where is the largest
concentration of Arab Americans?
A: Arabs live in every state of the United States, but their
numbers vary from one state to another. The majority of them reside in
Texas, California, New York, New Jersey, Washington D.C., Michigan,
Ohio, Missouri, Florida, and Louisiana.
Q: What Arabic countries do the
Arab Americans come from?
A: More than seventy percent of the Arabs in America came from or
trace their roots to Lebanon, Syria, Jordan, Yemen, Egypt, and
Palestine. The remainder comes from Iraq, Algeria, Tunisia, and the
countries of the Gulf such as Saudi Arabia, Kuwait, and the United
Arab Emirates.
Q: What is the language that
unites the Arab Americans from the countries listed above?
A: Arabs have one language they read, write, and speak, regardless
of their differing national origin. Each Arabic country has its own
local accent, which differs slightly from one country to another, just
as accents differ between Texans and those from the East Coast.
Q: What are the predominant
religions between Arab Americans?
A: Islam and Christianity.
Q: What are the professions
and/or trades that Arab Americans are involved in?
A: Practically all professions/trades. There are amongst them
doctors and scientists and college professors, as well as thousands of
lawyers and engineers. The majority of Arab Americans though are self
employed and involved in commerce.
Q: What is the number of Arab
American newspapers published in the United States?
A: Approximately thirty newspapers and magazines.
Q: Are these publications sold in
stores?
A: No, these newspapers and magazines are distributed for free,
with the exception of Arab Times, which
is the only Arab American newspaper that is sold, selling out
immediately upon issuance.
Q: What are the newspapers that
began publication in the eighties and have continued, without
interruption?
A: Arab Times (Tel: 281-799-0345) & (713)594-3061
Q: Do Arab Times newspaper have
web sites on the internet?
A: Yes, the URL for Arab Times is
www.arabtimes.com .
Q: What is the average number of
daily hits to Arab Times' electronic site?
A: Arab Times' electronic site is visited daily by between sixty
and sixty five thousands unique visitors daily. This has ranked
Arab Times number one in terms of daily
hits when compared to all other weekly Arabic newspapers and magazines
issued around the world. This has been proven and recorded with
documents and by independent, specialized third parties.
Q: What is the substance of the
material published on Arab Times' electronic site, and how often is it
updated?
A: The material is purely informational, accompanied by many
editorials and letters from readers. Arab Times' electronic site
consists of two sections. There is a portion that is updated daily by
a specialized news team and another that is updated weekly.
Q: Does Arab Times allow the
publication of advertisements on its electronic site?
A: Of course, one may advertise on Arab Times' site by calling the
following number: (281) 799 - 0345.
& (713)
594-3061.
Q: Why did you choose Arab Times
newspaper over the others, even though you mentioned that the numbers
of Arab American newspapers published in the United States are 30?
A: Because Arab Times newspaper is
regular in its publication. Also, some of the Arab American
newspapers, such as Arab Times, have been published continuously,
without breaks, since 1986. The remainder of the 30 publications
mentioned are published off and on, some of them seasonal, some of
them yearly, and some are published once, are absent for several
months, are published again, and so on.
Q: Where does the distribution of
Arabic newspapers take place in the United States?
A: In the
Arabic bookstores and businesses that are frequented by the Arab
American community to shop for their middle-eastern needs, such as
food goods and others. (Distribution
centers)
Q: What is the number of Arabic
bookstores and businesses in the United States that sell items such as
those above to Arabs?
A: There are not any statistics on the number of stores, but there
are hundreds all throughout American cities.
Q: Are the thirty publications
referred to earlier distribute in all cities of the United States?
A: No, all these publications are local and distributed only in
city where they are published, with some copies sent by mail to
advertisers. Arab Times is the
exception, it is the only newspaper that is distributed all over the
United States.
Q: Do you recommend advertising
in newspapers such as Al-Ahram,
Al-Haya,
Al-Sharq Al Awsat,
Al Ra'ey,
and other daily papers that are published in the Middle East and
distributed in America?
A: That depends on the audience you are targeting to sell your
products or services to. If you are targeting the Arabic reader who
lives in the Middle East, then advertising in these newspapers will
prove beneficial. But if your aim is to market to the Arabs living in
the United States, these newspapers are not read very much by them and
the copies distributed of them are very few. It is recommended that
you contact the distribution centers referenced below. These centers
choose only one or two copies of the many newspapers mentioned
earlier, while at the same time choosing hundreds of copies of
Arab Times, for example.
Q: What about the Arabic
satellite channels in the United States?
A: There are more than 20 Arabic satellite channels whose
broadcasts reach from the Middle East to the United States. Despite
that fact, it is probably more beneficial for you to publish an
advertisement in Arab Times, which is
published in the United States, than in one of those satellite
channels. This is for the simple reason that these channels reach the
Arabs in America by way of satellite dishes, which are not easy or
possible to install in homes or apartments. In fact, their
installation is forbidden by some home associations and apartment
management offices in most cities around the US. For example, in
Houston one is not able to install a satellite dish in their home
because it conflicts with the regulations of most home owners'
associations. Apartment complexes don't allow the installation of a
radio antenna, let alone a satellite dish!
Q: I wanted to advertise in some
Arabic newspapers, and when I called they informed me that they are
distributed in all US cities. How can I verify these claims?
A: Request from this newspaper the names and numbers of the
businesses and stores where their newspaper is distributed, in cities
other than where it is published. Call these places yourself and
inquire about these publications and the level of readership they
have. Next ask this newspaper for proof verifying that it ships its
paper to states other than where it is published.
Arab Times, for instance, provides its
advertisers the shipping papers from its shipping agent, the United
Parcel Service (UPS). These documents indicate the names, addresses,
and weights of its shipments to hundreds of stores and businesses
throughout the US, at the frequency of once every ten days since 1986.
Q: Are there any phone books
containing the names, addresses, and phone numbers of the Arabs in
America?
A: No, there are some books consisting mainly of advertisements
that are published irregularly and contain no more than five hundred
names or addresses.
Q: Do the Arab-American
organizations and associations have member lists that can be used to
send out advertisements and letters to the Arabs?
A: Every organization and association has its own member list. For
the most part, these lists are not made available to commercial
institutions and consist of between one hundred to forty thousand
names and addresses.
Q: What is the organization that
owns this list of forty thousand names and addresses and is it
possible for me to obtain it?
A: It is the newspaper Arab Times. Its listing is the largest
listing that exists for the Arabs in America. It is followed by the
member list of one of the largest Arab American organizations, which
contains only six thousand names and addresses. Arab Times' listing is
sold to advertisers. For more information about this listing,
click her
Q: Is it possible to supply me
with the phone numbers of some of these distribution centers so that I
may contact them to confirm this information?
A: Yes, you can call the following centers :(Click
her)
IF you need more info call us at:
281-799-0345 & 713-594-3061
Fax(832)201-0957
arabtimesnewspaper@hotmail.com
arabtimes@aol.com |